LinkedIn Classic Rally

LinkedIn professional social network and Classic Car Monthly sponsored the Classic Rally in the Netherlands earlier this year. I recently discovered this and it made me...

LinkedIn professional social network and Classic Car Monthly sponsored the Classic Rally in the Netherlands earlier this year. I recently discovered this and it made me wonder why LinkedIn was there, hence this late blogpost.

Charity and Classic Cars : a good fit

This Rally was for charity with Foundation Villa Joep, a Dutch foundation started by the parents of Joep. It supports the research into therapeutic solutions for neuroblastoma in children, a very deadly and aggressive form of cancer. The Rally went on a polder landscape and involved 70 teams in navigation, agility and slalom. Were this Rally is very classic in terms of car enthusiasts involvement, it looks surprising to see a social network there. It was a good idea indeed to connect this search for funds with such passionate people as classic car enthusiasts. In France there is a similar – although much bigger – event that is Sport and Collection « 500 Ferrari against cancer »

Maybe Linkedin also needs to sponsor a french Classic and Sports Cars event?

Why LinkedIn and not Facebook? demographics..

I don’t know if there were private connections among organization teams, but I find that it’s a good idea anyway : LinkedIn is the premier network for professionals with more than 100 Million users (7 times less than Facebook). So why having LinkedIn since we are talking here about individuals doing a private action that they will publish to their friends in their Facebook wall? Well I think it’s all about the demographics of LinkedIn. LinkedIn members are far more rich than Facebook users in average, just because they are older and professionals. So there is a better potential to get some people willing to give money there, or having friends able to spend some money for the cause. In this snapshot you have a small sample of the classic car groups that you can subscribe on LinkedIn. You just need to join a group in LinkedIn and then you start networking with Classic or modern car enthusiasts.

Which one do YOU prefer using when talking about classic and sports cars?

Many employers or colleagues don’t like shinny cars and there might be some jealousy there, so it’s not always a good idea to show participation to such groups to your colleagues in LinkedIn (hopefully you just need to hide this in your groups list). On Facebook it’s easier since you don’t have all your colleagues but only good friends so you don’t need to hide something here, and you can enjoy commenting on various classic and sports cars pages including ours ;-) .

In the end there are pros and cons for LinkedIn and Facebook, so what’s your opinion on the best experience for classic and sports cars enthusiasts?

 

PS: the video posted by the organization.